About MRLUSTIN Studio | Ecommerce Growth + AI Creative

About MRLUSTIN

One person, one connected view of growth.

Get a Growth Plan

Hi, I'm Lada, aka MRLUSTIN.

I work across conversion websites, email marketing + automation, Meta paid acquisition and AI Creative for ecommerce brands.

The studio is intentionally small. Strategy, execution and communication stay with me, so the work stays connected across the customer journey.

The goal is simple: identify what is holding growth back, improve the right part of the system and keep the work practical.

Lada

Founder, MRLUSTIN Studio

Selected experience across ecommerce growth.

Revenue from email

Email grew to approximately 39% of total revenue in previous DTC ecommerce work.

39%

Meta ROAS

Maintained approximately 3 to 4× Meta ROAS in previous ecommerce work.

3–4×

Crowdfunding launch

Led marketing for a Kickstarter campaign that raised more than $400k.

$400k+

On-time payments

Clients started paying sooner once invoicing became clearer and more consistent.

99.9%

On-time payments

Clients started paying sooner once invoicing became clearer and more consistent.

99.9%

On-time payments

Clients started paying sooner once invoicing became clearer and more consistent.

99.9%

Revenue from email

Email grew to approximately 39% of total revenue in previous DTC ecommerce work.

39%

Meta ROAS

Maintained approximately 3 to 4× Meta ROAS in previous ecommerce work.

3–4×

Crowdfunding launch

Led marketing for a Kickstarter campaign that raised more than $400k.

$400k+

Background

From websites to connected ecommerce growth.

2013

Started building websites

Built websites for local businesses and learned the fundamentals of design, UX and conversion through hands-on work.

2013

Started building websites

Built websites for local businesses and learned the fundamentals of design, UX and conversion through hands-on work.

2017

Moved into ecommerce marketing

Expanded into ecommerce, paid acquisition, email marketing and conversion, connecting the website to the wider customer journey.

2017

Moved into ecommerce marketing

Expanded into ecommerce, paid acquisition, email marketing and conversion, connecting the website to the wider customer journey.

2020 - 2025

Led marketing and ecommerce at Lumio

Worked across ecommerce strategy, CRO, lifecycle email, Meta acquisition and product launches for a global DTC brand.

2020 - 2025

Led marketing and ecommerce at Lumio

Worked across ecommerce strategy, CRO, lifecycle email, Meta acquisition and product launches for a global DTC brand.

2025

Founded MRLUSTIN Studio

Built a one-person studio around connected ecommerce growth, combining websites, email, acquisition and hands-on execution.

2025

Founded MRLUSTIN Studio

Built a one-person studio around connected ecommerce growth, combining websites, email, acquisition and hands-on execution.

2026

Added AI Creative

Expanded into AI-assisted campaign imagery and video for ecommerce, paid social and product launches.

2026

Added AI Creative

Expanded into AI-assisted campaign imagery and video for ecommerce, paid social and product launches.

How I work.

A small studio built around practical growth.

Work directly with me

Strategy, execution and communication stay with one person. There’s no account manager or handoff to a junior team.

Work directly with me

Strategy, execution and communication stay with one person. There’s no account manager or handoff to a junior team.

Work directly with me

Strategy, execution and communication stay with one person. There’s no account manager or handoff to a junior team.

Keep things clear

I recommend what matters, explain why, and agree the scope before work starts. No vague extras.

Keep things clear

I recommend what matters, explain why, and agree the scope before work starts. No vague extras.

Keep things clear

I recommend what matters, explain why, and agree the scope before work starts. No vague extras.

Stay close to the work

I stay hands-on from strategy through execution, so decisions happen faster and the work stays aligned.

Stay close to the work

I stay hands-on from strategy through execution, so decisions happen faster and the work stays aligned.

Stay close to the work

I stay hands-on from strategy through execution, so decisions happen faster and the work stays aligned.

Want to work directly on what matters next?

Get a Growth Plan

Want to work directly on what matters next?

Get a Growth Plan

Want to work directly on what matters next?

Get a Growth Plan